What’s Up Nintendo’s Sleeve?
One thing I have to say about Nintendo, they really know how to get their fans into a frenzy. Earlier this week Nintendo’s president and COO, Reggie Fils-Aime made some coy statements about what’s planned for E3 this year. In an interview on Game Trailers TV, Reggie says: “There’s gonna be a big game for the holiday that the gamers will want. All I can tell you is what we announce during E3 is gonna be fantastic. The gamer is gonna be excited and the expanded audience is gonna be excited.” Talk about a big tease.
So what is the big secret? Reading all sorts of articles and message boards over the last few days I’ve surmised that it could be just about anything. Every classic Nintendo game and franchise from Kid Icarus to Starfox to F-Zero, and everything in between. With the incredibly vague statements from Mr. Fils-Aime, we will just have to wait until E3. And no, he won’t spill the beans before then. He’s too good of a marketing man for that. Seeing the complete lack of any tangible information from the Game Developers Conference and Play.com Live, it looks like E3 is going to be the big push for Nintendo (not to forget Nintendo’s self sponsored events) for the second half of this year.
2008 for Nintendo is going to be an interesting year. First up is Super Smash Brothers Brawl, the multiplayer game for the Wii. Grab four controllers, a couple of people to hold them, and have a great time kicking the tar out of them. Nintendo has done a great job at making a fun experience for groups with this series. The same could be said for Mario Kart Wii. From the previews I’ve read, this game is going to be huge, at least for a little while. For a little third party love, Okami is going to be released in April of this year. This was a greatly under-appreciated game that was released for the PS2 way back in 2006. It’s great to see great games get a second chance with gamers. The last huge experience (I won’t call it a game, because much like the Nintendo Wii itself it’s in a class all it’s own) is Wii Fit in May. Wii Fit is launching in the U.S. after having sold over 1.5 million units in Japan. That is an incredible achievement considering it was just released there this last December. And that’s about all we know for the big titles for the first half of the year. Second half line-up to be revealed soon. Keep your eyes open for big announcements this summer.



Great article GlossGreen. Nintendo has done so well this generation of hardware in terms of sales it seems like they can do wrong. I am really interested to find out what Reggie has up his sleeve this coming E3 – maybe a remake of a older title? a brand new ip? and will it be worthy of all the hype?