Nielsen data reports US game console usage
By aDub |
|
| June 5th, 2008 |
Category: Console, News, Research | 270 Views
This recent Nielsen data was released that reports the US game console usage by age over the period of April 2007 through February 2008. Data shows the PlayStation 3 and Xbox 360 dominating the Wii in average usage per day in both demographics.
Here is some additional data:
- The console household universe has grown 18.5% since fourth quarter 2004, compared to a 1.6% growth in the total universe of television households.
- Two-thirds of all Men aged 18-34 have access to a video game console in their home.
- The universe of connected console households (households subscribing to a service to connect their console to the internet) has grown to more then 4.4 million households, even before the newest Playstation 3 and Wii consoles are considered.
- In the NTI (Nielsen Television Index) fourth quarter of 2006 (9/18/06-12/31/06), 93.8 million US Persons aged two and older used a video game console for at least one minute.
- In any given minute, approximately 1.6 million US Persons aged two and older are using a video game console.
- The heaviest console users accounted for 74.4% of all console usage and averaged 345 minutes (5 hours and 45 minutes) of usage per usage day during the fourth quarter of 2006.
[source]































































No comments yet.