Nielsen data reports US game console usage
Submitted by aDub on June 5, 2008 – 12:33 pm – 1,712 viewsNo Comment
This recent Nielsen data was released that reports the US game console usage by age over the period of April 2007 through February 2008. Data shows the PlayStation 3 and Xbox 360 dominating the Wii in average usage per day in both demographics.
Here is some additional data:
- The console household universe has grown 18.5% since fourth quarter 2004, compared to a 1.6% growth in the total universe of television households.
- Two-thirds of all Men aged 18-34 have access to a video game console in their home.
- The universe of connected console households (households subscribing to a service to connect their console to the internet) has grown to more then 4.4 million households, even before the newest Playstation 3 and Wii consoles are considered.
- In the NTI (Nielsen Television Index) fourth quarter of 2006 (9/18/06-12/31/06), 93.8 million US Persons aged two and older used a video game console for at least one minute.
- In any given minute, approximately 1.6 million US Persons aged two and older are using a video game console.
- The heaviest console users accounted for 74.4% of all console usage and averaged 345 minutes (5 hours and 45 minutes) of usage per usage day during the fourth quarter of 2006.
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